“I have no clue how to work with the ‘normcore’ in fashion – flat shoes, tracksuits, rucksacks, double denim, etc Any tips…? Should I just trash it and wait till next season? Anna”
Normcore has been widely described as dressing indistinguishably from everyone else. The rise and rise of the dominance of tech firms has further cemented this movement (or rather “anti movement”). I was told that when you work at google they say they don’t care what you wear, they care what you say. Perhaps this is the inverted snobbery at the heart of this philosophy. Continue reading